We’re a full-service marketing communications firm
We solve problems for our clients. We take problems away from our clients and make them ours. Then we delight them with results. See our work
We set high standards for our work.
We create solutions that get noticed and set our clients apart. For us, it doesn’t matter what the medium is: online, outdoor, POS, a sticker, a poster, an event, or a press release – as long as it gets noticed and acted upon.
What We Do
We’ll Keep This Simple.
Below is a list of things we do and create for our clients. It’s just a partial list, however, because we often invent new stuff. After all, sometimes the best solutions are the ones that have never been tried before. (Like the time we used a microwave oven to create authentic-looking parchment paper for a client. Or we built a custom wooden box and three unique books to tell the life story of one of Rochester’s local legends. Or when we renamed a town to help a waterpark celebrate its anniversary. Stuff like that.)
In the end, our work stands out. So, if you don’t see what you’re looking for on this list, give us a call. We’re probably working on it right now.
What We Do:
Advertising: print, digital, TV, radio
Brand strategy development
Identity programs
Public relations and event support
Internal communications support
Video
Social Media
Website design and development
Email marketing
Trade show support
Sales collateral
Our Team
GLENN CLARK
Partner, Creative Director
glenn@clarkcsm.com
Prior to launching Clark CSM, Glenn spent 18 fun-filled years at design studios and ad agencies in Boston, Syracuse, and Rochester. He′s an early riser. An avid reader. And an obsessive collector of MP3′s. Father of three. Highly caffeinated. Killer designer. And incredibly satisfied by helping people grow their businesses.
ERIN DIVINCENZO
Partner, Director of Client Services
erin@clarkcsm.com
Planner, strategizer, and whip-cracker. Also extremely caffeinated, and addicted to chocolate to boot. 19 years experience in advertising, brand strategy and public relations. Likely to grasp a deep understanding of your marketing challenges within five minutes of introducing herself. Might even share a brutally candid assessment of your situation. Rarely makes clients cry. Loves being a Mom. Native citizen of the Red Sox Nation.
REBECCA DELANEY
Account Executive
rebecca@clarkcsm.com
Rebecca Delaney is well-versed in marketing, public relations, social media and current industry trends. Prior to Clark CSM, Rebecca received her Masters in Communication and Media Technologies from RIT. She completed her undergraduate studies in Communications and Journalism at St. John Fisher College. Rebecca′s professional and educational background span several non-profits and agencies across Rochester.
ROB WARCHOL
Junior Designer
rob@clarkcsm.com
Rob joined our team as a designer in September 2010, after spending six months with us as an intern on loan from RIT. He′s an incredibly talented and curious designer, which makes him a perfect fit for the wide variety of projects in the creative pit. He′s also a fanatic about getting his daily dose of exercise, which means it′s not out of the ordinary to see him riding his bike to work, or showing up at the office after a way-too-early session at the gym.
Case Studies
Clark CSM
Bristol Mountain Case Study
Although the Winter of 2011-12 will be remembered as a warm and almost “snowless” winter, you wouldn’t have known that if you spent time on the slopes at Bristol Mountain. Thanks to their state-of-the-art snowmaking and grooming operations, nearly 100% of the mountain’s trails and terrain parks were snow-covered and fully operational for 100 consecutive days. In fact, the lack of natural snow was barely a factor for the skiers who made their way to the mountain, and many reported that the mild sunny days and blue skies made for a very enjoyable day on the slopes.
But from a marketing and public relations point of view, there was one significant problem: the vast majority of recreational skiers in Rochester had no snow in their backyards, and skiing, unfortunately, was the last thing on their minds.
So, we decided to step in and get the word out on the streets—in a very literal fashion.
We created a guerilla marketing campaign called “The ‘We’ve Got Snow’ Prize Patrol”—and very effectively spread the word that Bristol Mountain had snow—and lots of it! Our primary offline tools were a 15′ truck that was transformed into a mobile billboard, and a Street Team of athletic young college students decked out in ski gear. For four weeks we hit the streets, the malls, and the sporting goods stores around Rochester and handed out free swag. One key to success: the Street Team distributed prize vouchers for giveaways—Rossignol ski hats, Marmot gloves, Oakley goggles and even an iPad—that could only be won if you presented your prize voucher at the ticket window at Bristol Mountain. We believed that this would be just enough incentive to convince the recreational skier to grab their gear and get skiing—and we were right. Over 300 “We’ve Got Snow Prize Patrol” Vouchers were redeemed over the course of four weeks.
In addition, we used Facebook, YouTube and Twitter to connect with Bristol Mountain’s fans and followers, and we posted pictures and videos of the Prize Patrol truck out and about metro Rochester, as well as our Prize Patrol team on the streets interacting with consumers. Prize winners were announced every day for a month on Facebook, and the engagement with our fans resulted in dozens of mentions on Bristol’s Social channels each day.
The “We’ve Got Snow” Prize Patrol caught the attention of the local media as well as the Wall Street Journal and a Ski Industry blog based in Colorado who praised the campaign for the fun and innovative way it reminded consumers that the snowless month of February was a great time to ski at Bristol Mountain!
Contact Us
If you like what you see and want to start a project together, please use the information below to contact us.
Phone
585.264.1490
You may need this.
Address
ONE LOCKWOOD DRIVE
PITTSFORD NY 14534
News
We’re Hiring!
Clark CSM is looking for an experienced Art Director with at least five years of experience. Interested? Click here to learn more.